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10, Jul, 2023

Denys Kliuch

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Augmented Reality App Development Cost in 2023

If you’re a business considering the development of an Augmented Reality app, you may wonder if it’s a worthwhile investment. To make an informed decision, it’s essential to understand the statistics surrounding AR apps and determine the development cost. We at Whimsy Games prioritize precision and quality and have conducted thorough research to provide a comprehensive guide to answer your question.

According to Statista, the number of mobile augmented reality (AR) users is rapidly increasing – in 2019, the number of users was around 0.44 billion, which is expected to increase by 1.73 billion in 2024. These statistics clearly show the strong growth in mobile Augmented Reality.

How Much Does It Cost To Build An Augmented Reality App?

The total AR app cost depends upon the requirement of your mobile app, timeline, and complexity. Usually, it ranges from $10,000 to $200,000.

Also, the cost will increase if you plan to develop an AR feature-rich mobile app with a custom algorithm and API – usually, simple AR application costs from $10,000 to $50,000. Medium-sized AR applications fluctuate from $50,000 to $200,000. And complex AR applications may cost from $250,000 to $800,000. 

Remember that the app development cost can vary greatly depending on the region.

Here are the hourly rates for app development in different regions: 

  • North America: $60 to $275
  • Australia: $55 to $150 
  • UK: $35 to $170 
  • South America: $45 to $150 
  • Central Europe: $22 to $160 
  • India: $10 to $120

AR Apps and Where to Find Them

In general, AR apps are software programs that integrate digital audiovisual content into the natural world environment of the user. Some famous examples of such apps include Google Maps, IKEA Place, and Pokemon Go. These apps come with various features, including 3D object tracking for developing AR content in three dimensions, SDKs that support smart glasses and wearable technologies, and the ability to insert visual content through geo-location integration.

Augmented Reality App Development Cost in 2023

How Does Augmented Reality Work?

Augmented reality technology is designed for devices that have integrated cameras, such as smartphones, tablets, and smart glasses. To activate AR, simply point the device at a specific object. The software uses computer vision technology to analyze the video stream and detect the object. 

You can easily understand how AR works by imagining a three-step process. First, the device uses a camera and sensors to capture the user’s environment. Second, the software gathers and processes data to determine the location of AR objects. Finally, the AR object is generated in real-time. 

AR technology uses various mediums to collect user surroundings, including light sensors, depth sensors, cameras, gyroscopes, and accelerometers.

Types of Augmented Reality Applications

5 types of AR applications are commonly used: 

  1. Projection-based AR: This involves projecting data, such as images, onto the surface of 3D objects. It allows users to move freely around the environment. It provides high-quality images that may not be visible under normal lighting conditions. 
  2. Marker-based AR: This type of AR app identifies physical images, 3D models, and markers using the back camera of your mobile device. 
  3. Markerless AR: Unlike marker-based AR, markerless AR apps scan the surrounding environment to generate virtual content based on the camera, device location, and accelerometer. 
  4. Location-based AR: This app relies on GPS, digital compass, and smartphone cameras to track user location. The app generates digital objects once the user enters a predetermined location. 
  5. Superimposition AR: This technology creates a different view of an object and can either partially or fully replace the surrounding environment with AR-generated content.

Total Cost of AR App Development and its Components

The cost of development will vary based on the experience of the development team and the technology used. As the developers’ experience level and the technology’s complexity increase, so will the cost. 

The cost also depends on the complexity of the app’s logic and the amount of project management and QA labor required. If there is a tight deadline, rush development will increase the project’s cost. The more urgent the timeline, the more expensive the cost will be.

How Long Does it Take to Develop an AR App?

The duration needed to construct an AR application relies on various factors, including the app’s complexity, the developer’s knowledge, and the size of the team. Typically, it takes approximately 100 to 150 hours to complete an augmented reality app. 

Furthermore, it is imperative to conduct comprehensive testing of each module before proceeding to the next. This process usually requires 8 to 10 hours, depending on the module’s size and intricacy.

What’s the Benefit of Making Augmented Reality Apps?

Before deciding to create an AR app, it’s essential to consider the current state of mobile AR. Experts predict that in 2024 there will be around 1.7 billion mobile AR devices worldwide, up from 200 million in 2015. This indicates significant growth in the AR industry. 

If you’re wondering whether building an AR app is worth it, the answer is yes. AR apps can provide unique digital experiences that give your business a competitive edge. One of the most significant advantages of augmented reality is that it boosts user engagement, leading to increased revenue for your business.

Benefits of AR App Development

There are numerous benefits to developing AR apps. Firstly, they provide a unique and immersive experience that combines both physical and digital elements seamlessly. Unlike other technologies, AR doesn’t require any additional hardware or software to function, as exemplified by the popular game Pokemon Go. 

Additionally, AR technology can significantly improve work efficiency and accuracy across various industries. By utilizing AR applications, businesses can streamline their processes and reduce errors. 

Finally, AR apps can help alleviate cognitive overload by presenting information in a more digestible format. With AR, users can quickly make informed decisions without being overwhelmed by excessive amounts of data. This is a significant advantage over traditional methods that often require users to consult lengthy manuals or memorize vast amounts of information.

Fields of Application of Augmented Reality

  1. Manufacturing Industry

In the manufacturing industry, errors should be avoided at all costs. Even a small mistake can lead to the need for costly and time-consuming product rebuilds. According to a study by the University of Patras, augmented reality (AR) interfaces can seamlessly integrate into the workplace and simplify interactions with robots. 

Integrating factories with AR, data, and complex problem-solving can greatly improve productivity and efficiency. AR can quickly identify minor manufacturing errors and convert prototypes to 3D models for easier understanding and effective decision-making by business leaders. Implementing AR technology in prototypes can improve efficiency ratings, enhance user experience, and increase business profits.

  1. Education Industry

The use of AR technology in education is increasing. According to leading market research and competitive intelligence providers, it is expected to reach a market value of $80 billion by 2031. AR is an effective tool for addressing educational challenges, offering natural content, and allowing students to select subjects based on their interests. 

AR provides visual representations that help students to process and retain information more accurately. It also adds a modern touch to education by incorporating audio, video, and games that make learning more engaging and enjoyable. Furthermore, AR has transformed corporate training and development by constantly introducing innovative technologies.

  1. Healthcare Industry

The healthcare industry is experiencing a transformation with the integration of connected devices and the use of computer vision and artificial intelligence facilitated through AR technology. The AR healthcare market has grown from $609.60 million in 2018 to an anticipated $4,237.60 million in 2026, reflecting a CAGR of 27.4%. 

AR technology has several direct and indirect benefits for the healthcare sector. One significant advantage is the use of 3D heart modelling software by pharmaceutical companies to demonstrate how medicine interacts with the organ during treatment, making it easier for patients to comprehend the scientific process behind AR. 

AR has a considerable impact on the life sciences industry regarding the launch of new products, particularly the delivery of advanced therapies and combination medical devices to patients.

  1. Fashion and Beauty Industry

Did you know that AR can greatly benefit the fashion and beauty industry? Recent reports from Global Market Estimates forecast a remarkable growth rate of 25.5% from 2022 to 2027 for the industry. With the help of AR, businesses in this industry can provide customers with a virtual store-like experience. This technology has been instrumental in augmenting reality and aesthetics, increasing demand among female consumers. 

AR tools have also enabled customers to try makeup and cosmetic products in a  safe contactless way. This has increased customer purchasing confidence by removing the guesswork from the products. For instance, customers can now use AR to determine the best makeup color and even virtually try it on for themselves.

Augmented Reality App Development Cost in 2023

Building AR App/AR Game Design

Are you looking to develop an AR app or game but unsure of where to begin? Here are four essential factors to take into account.

  1. Select the Right AR App Development Tools

When developing an AR app, choosing the right tools is crucial to ensure a seamless process. Factors to consider include development tools, ratings, features, and platform support. 

Vuforia (Android/iOS/Windows) 

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This tool offers several trackable targets and the ability to classify pictures, things, and environments. It also has widely used cloud-based recognition services. 

ARKit (iOS) 

ARKit combines camera scene capture and device motion tracking to simplify the AR experience. It’s ideal for using the front or back cameras of an iOS smartphone. 

RealityKit (iOS) 

RealityKit allows for a shared AR experience, making networking tasks like maintaining a constant state easier. It also offers scalable performance using the GPU.

  1. Conduct In-depth Market Research

To ensure a successful app development stage, conducting thorough market research is crucial. Consider the following steps to improve your market research process: 

  • Check out similar applications on Google Play Store and App Store. Download similar mobile apps to assess their features and create a list of areas for improvement. 
  • Examine various AR applications’ UI/UX, performance, and features. This will enable you to offer users an exceptional app experience.
  1. Set Your Requirements In-line

Check the following requirements for app development: 

– Features you want to include.

– The type of mobile app you want to create.

– Development platform (iOS, Android) and AR platforms.

  1. Define the Proper Development Process

You must first determine if you will hire an ar vr app development companies or a team of developers. After deciding, share your project requirements with them and agree on the cost. 

Before beginning development, clarifying any doubts with the team is essential. Keeping communication centralized can prevent confusion throughout the process.

How to Choose an AR App Development Company?

When considering a company for your ar apps development, you must review their portfolio section to see if they have experience building similar solutions to what you’re looking for. At Whimsy Games, our team of experienced AR developers has a deep understanding of the technology and its potential. We have a proven track record of delivering high-quality AR experiences, having worked on various AR projects. 

Cost is another crucial factor, which can vary depending on the ar vr app development company and geo-location. At Whimsy Games, our solutions can quickly scale up or down to accommodate changing project requirements. We can support a small team or handle a large project with numerous stakeholders. 


Unsure Where to Begin??

Reach out to Us Today to Enhance Your Game’s

Narrative and Captivate Your Audience Like Never Before!

In addition to cost, selecting a company with the technological expertise to deliver the authentic experience you desire is important. We can proudly say our developers are proficient in using the latest tools. They can work with your team throughout every stage of the development process. Also, they are skilled in various technologies, including Unity and Unreal Engine, enabling them to create AR experiences for any platform.

So don’t hesitate to begin working with us to create the AR app of your dreams!

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Written by

Denys Kliuch


I'm a CEO and a Co-Founder of Whimsy Games. Before that, I advanced my expertise in engineering, management, traffic marketing, and analytics working for large game development studios with a $1M+ monthly income. With a clear vision of how game development should work, I run Whimsy Games, being responsible for the marketing and sales of our products and services.

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