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Squid games

A Match Tale is a captivating free-to-play mobile puzzle game, available on the App Store and Google Play since its soft launch in November 2023. It offers players a vibrant world of jelly-like characters and challenging match-3 puzzles. With various levels that grow in complexity, it promises entertaining gameplay for all ages. The game combines intuitive mechanics with a whimsical storyline, ensuring a fun and engaging experience for both casual gamers and puzzle enthusiasts.

Squid games Squid games

Client & Product

Squid Games is a mobile games studio founded in 2020 in the USA by Jackie Jin. Jackie is a life-long gamer whose work background includes Star Wars: Commander and Words With Friends. Company’s vision is to bring new hit genres to the casual audience, with a focus on world-building, lovable characters, and unique gameplay.

Squid games

Challenges faced

  • Concept and product vision

    Whimsy was involved from prototype stage all through launch.

  • Co-development

    and smooth synchronization in project architecture for several teams

  • Balancing

    between stable work structure and changes, pipelines and flexibility

  • Synchronizing

    the remote team in different time zones and cultures

Role of PM

The Project Manager in the Jellyvale game development process was responsible for defining the game’s vision, prioritizing development tasks, communicating with stakeholders, and ensuring the final product meets quality standards and market expectations. Their role is pivotal in aligning the game’s development with strategic objectives and ensuring its success in the market


  • PM
  • Game designer
  • Unity developers
  • Technical Artist
  • Quality Assurance
  • VFX Artist
  • Sound Designer

Developed Features

Сore mechanics fundamental gameplay controls include selection, movement of pieces, and level object interactions, emphasizing strategic thinking and quick reactions.
Basic match3 elements (like colors and tiles) core mechanics (matching, swapping, gravity) and more advanced match3 mechanics used in the game (goo, snake, ice, shuffler)
Base layout of the level m3 clusters, walls, floors, level skirt, backgrounds
Power-ups (boosters) used to aid players in completing levels
Pathfinding system a system that enables game characters to automatically navigate optimal routes to targets or objects, enhancing smooth and intuitive movement.
Level generation mechanic algorithms for random or procedural level creation ensure a unique gameplay experience by automatically placing objects, enemies, and resources.
Qol features quality of Life features enhance player experience through intuitive interfaces, customizable controls, and gameplay adjustments for accessibility and ease of play.
Dynamic reward generation visual effects for rewards that dynamically adapt to player achievements, creating engaging and visually stimulating feedback
Vfx Creating visual effects to enhance the game's aesthetic appeal and feedback mechanisms, including explosions, lighting, and environmental effects.

Job done

  • GD Concept The foundational blueprint of game design, outlining core mechanics, themes, player experiences, and overall game objectives to guide development.
  • Prototype Prototype game development to test and validate gameplay concepts, mechanics, and overall design direction.
  • Programming The process of coding the game's engine, mechanics, UI, AI, and other technical components necessary for the game to function as designed.
  • Feature polishing Refining and enhancing game features to ensure they are engaging, bug-free, and seamlessly integrated into the overall gameplay experience.
  • VFX design Creating visual effects to enhance the game's aesthetic appeal and feedback mechanisms, including explosions, lighting, and environmental effects.
  • Sound design Crafting audio elements such as music, sound effects, and voice-overs to complement the visual experience and immerse players in the game world.
  • Quality assurance Game testing to identify and fix bugs, optimize performance, and ensure the game meets all design and functionality standards before release.
  • Stores delivery consulting Guidance on preparing and optimizing the game for submission to digital distribution platforms, ensuring compliance with platform standards and maximizing visibility.
  • Performance Monitoring and Optimization Continuous assessment of the game's performance post-launch to identify areas for improvement and optimize for different hardware configurations.
  • Regular Updates and Enhancements Ongoing development to add new content, features, and refinements, keeping the game fresh and engaging for the player community.


“SquidGames” offers an immersive, strategic gameplay experience set in a high-stakes competition environment. It aims to engage players deeply through its narrative and competitive challenges, fostering a strong community, emotional investment, and critical thinking skills development. The game’s focus on decision-making and player interaction is designed to enhance retention, stimulate social and content ecosystems, and challenge players to refine their strategic approaches for a rewarding experience.

  • 5 stars rated on App Store
  • 4,8 rate on Google Play
  • 2 000 + installs on the first month of Soft Launch


Whimsy has been a pleasure to work with. Their team is flexible and experienced, and it’s clear that client relationships are important to them. We’ve worked with their tech art, engineer, project management, sound, game design and QA roles and have nothing but good things to say on all fronts.
Jackie Jin

Jackie Jin

CEO of SquidGames

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