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Denys Kliuch

I'm a CEO and a Co-Founder of Whimsy Games. Before that, I advanced my expertise in engineering, management, traffic marketing, and analytics working for large game development studios with a $1M+ monthly income. With a clear vision of how game development should work, I run Whimsy Games, being responsible for the marketing and sales of our products and services.

Denys Kliuch

Articles by Denys Kliuch

AR App Development Cost: What to Expect and How to Plan Your Budget
6 min read
Jul 10, 2023
Denys Kliuch
Без категорії

AR App Development Cost: What to Expect and How to Plan Your Budget

Updated April 2026  KEY POINTS OF THE ARTICLE Introduction to the latest trends and cost breakdowns for AR app development in 2026, including the impact of Apple Vision Pro, AI-powered AR tools, and…
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Mobile App Requirements Document: All You Should Know
8 min read
Apr 14, 2023
Denys Kliuch
Mobile Development

Mobile App Requirements Document: All You Should Know

KEY POINTS OF THE ARTICLE Introduction to the importance of a Product Requirements Document (PRD) in mobile app development. Overview of risks when no PRD exists, including delays, misunderstandings, and wasted resources. Explanation…
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Leading AI Tools for Procedural Generation in 2026
15 min read
Mar 10, 2023
Denys Kliuch
AI

Leading AI Tools for Procedural Generation in 2026

KEY POINTS OF THE ARTICLE How AI-powered procedural content generation has evolved from rule-based algorithms to neural network-driven systems that understand genre conventions and game design principles. The shift from "random generation" to…
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How do we cope with the consequences of the war in Ukraine?
2 min read
Mar 03, 2023
Denys Kliuch
Press Releases

How do we cope with the consequences of the war in Ukraine?

KEY POINTS OF THE ARTICLE Adaptation of Whimsy Games' operations due to the war in Ukraine. Establishment of new offices in Warsaw and Lisbon for team safety and continuity. Relocation of staff to…
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AI in Character Development: Video Game Insights (Updated 2026)
15 min read
Mar 01, 2023
Denys Kliuch
AI

AI in Character Development: Video Game Insights (Updated 2026)

KEY POINTS OF THE ARTICLE How LLMs and generative AI are reshaping NPC dialogue and character behaviour in 2025-2026, moving beyond branching dialogue trees entirely. The emergence of real-time, context-aware NPC systems that…
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Game Design vs Game Development
4 min read
Feb 10, 2023
Denys Kliuch
2D/3D Art

Game Design vs Game Development

KEY POINTS OF THE ARTICLE Overview of the difference between game design (creative process) and game development (technical process). Game designers focus on creating concepts, characters, and gameplay. Game developers handle coding, animations, and…
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2D Art Style Trends in 2026
8 min read
Jan 27, 2023
Denys Kliuch
2D/3D Art

2D Art Style Trends in 2026

KEY POINTS OF THE ARTICLE Introduction to the enduring popularity of 2D games despite the rise of 3D games. Overview of the creative freedom and simplicity offered by 2D art styles. Focus on…
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How to Make 2D Game Art?
9 min read
Jan 13, 2023
Denys Kliuch
Mobile Development

How to Make 2D Game Art?

KEY POINTS OF THE ARTICLE Introduction to the significance of 2D game art in the gaming industry. Overview of various 2D game art styles, including pixel art, vector art, and pre-rendered 3D. Discussion…
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Mobile Game Monetization: 6 Successful Strategies
7 min read
Jan 06, 2023
Denys Kliuch
Mobile Development

Mobile Game Monetization: 6 Successful Strategies

KEY POINTS OF THE ARTICLE Introduction to the importance of mobile game monetization in generating revenue and offsetting development costs. Overview of the key monetization models used in mobile gaming. Discussion on in-game…
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What Is Game Design: Step-by-Step Guide
8 min read
Nov 25, 2022
Denys Kliuch
2D/3D Art

What Is Game Design: Step-by-Step Guide

KEY POINTS OF THE ARTICLE Introduction to the game design process and its significance in creating engaging gaming experiences. Exploration of the creative aspects of game design, including idea generation and conceptualization. Discussion…
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