Concept Creation
Made all ideas for how things look, like the sandwiches, boxes, and the café feel.
What we did2D art, animation & integrationHøjtbelagt Game · Denmark
- Platform
- Mobile · Desktop
- Genre
- Lottery
- Engine
- PixiJS
- Team
- 5 people
- Timeline
- 2 months
- Location
- Denmark
About Project
Højtbelagt Game is the official Danish national lottery. It is made to feel like a warm café. In this game, people get to work with nice-looking open-faced sandwiches and special boxes. You get to touch and move things, which makes it feel fun and real. The game brings together old Danish food traditions and new ways to enjoy the lottery, so it feels fresh and easy to get into. It makes something you know feel new and nice to look at.
- Before
- Represent Danish food traditions in an interactive lottery game.
- After
- A café setting with sandwich artwork, animation and visuals integrated into gameplay.
Client and Project
The client got to Whimsy Games and wanted to have a new kind of lottery experience. They asked for something that looks nice, shows real Danish culture, and is fun for people to use. The plan was to change the usual national lottery into a more fun and interesting cultural experience. Players would feel excited to win and, at the same time, enjoy a part of Denmark’s food traditions.
- Location
- Denmark
Challenge → Solution
The game needed to reflect Danish food traditions in an interactive setting. Sandwich concepts, 2D art and animation connected that cultural theme with the lottery mechanics.
Challenge
Authentic Danish Atmosphere
Creating a space that truly shows what Denmark and its food traditions are like. This lets players feel like they are in a real café.
Solution
Thematic Cohesion and Art Direction
Kept things looking the same for all items. Showed Danish style and what the sandwiches are about.
Thematic Cohesion and Art Direction
Challenge
Exclusive Sandwich Designs
I make sandwiches that look good and stand out. Each one is made to fit what the client wants. These sandwiches grab attention and people remember them.
Solution
Concepts Creation
Made all main looks for sandwiches, boxes, and the café space.
Concepts Creation
Challenge
Adherence to Traditional Recipes
All sandwich designs must stick to classic Danish recipes. This keeps the real taste and feel, while also making them look good as images.
Solution
Thematic Cohesion and Art Direction
Kept things looking the same for all items. Showed Danish style and what the sandwiches are about.
Thematic Cohesion and Art Direction
Challenge
Animations and Visual Effects
Make the website come to life with moving pictures and simple effects. This helps people feel more part of the site while keeping it working well on all devices.
Solution
Animations and Visual Effects
Add new moving parts and effects. These will make things feel nicer and easier for people to use.
Animations and Visual Effects
Challenge
Limited Budget
The team works with a small amount of money. They have to create good artwork, animations, and effects while spending less. They do not let the graphics or gameplay feel any less fun or clear, even with less money to use.
Solution
Focused Scope · Modular Assets · Lean Team
Kept the team small and focused on the core roles. Built sandwiches from reusable ingredient elements, so new designs came together faster without losing detail. Animation effort went into the key moments players notice most, like opening boxes and revealing wins.
How it was built
A café-themed lottery game taken from first research to production-ready art and animation in about 10 weeks by a team of 5.
2 weeks
3 people
Brief & Research
Studied Danish open-faced sandwich traditions and aligned on brand requirements with the client.
~3 weeks
4 people
Concepts & Art Direction
Defined the café style and created concepts for sandwiches, boxes and the café space.
4 weeks
4 people
2D Rendering
Produced final 2D art for every sandwich, box and UI element, optimized for web and mobile.
3 weeks, in parallel
2 people
Animation & VFX
Animated boxes, reveals and wins, and added visual effects in PixiJS.
4 days
3 people
Final Review & Handoff
Checked visuals across devices and handed over production-ready assets.
Features we built
Thematic Cohesion and Art Direction
Make sure every part of the look matches the Danish feel. Also kept things steady for pictures, moving images, and what you see when you play.
2D Rendering
Made 2D drawings for every part of the game. These work well on many kinds of screens.
Integration with Game Mechanics
All pictures and moving images were put in, right there with how the lottery is played. So, each part works with the others in the game.
Animations and Effects
Used moving pictures and cool effects to help make the game feel fun and exciting.
Who built it
- ART Director
- defines the Danish café style and keeps every asset consistent with it.
- Game designer
- 2D Artist
- create sandwiches, boxes, café environment and UI art.
- Motion Designer
- UI/UX designer
- Animator
- brings boxes, reveals and wins to life with animation and VFX.
- QA Specialist
- Project Manager
- owns the timeline and daily communication with the client.
Results
Art, animation and VFX for an official Danish national lottery game, delivered in ~10 weeks · sandwiches based on classic Danish recipes · runs on web and mobile
Højtbelagt Game brings a fresh feel to the Danish national lottery. It turns it into a fun and interactive way to play and learn.The project has a bold look with clear 2D pictures. There are animations that stand out and the gameplay is smooth. All of it links back to Denmark’s food history.
Before the game comes out, you can see that it gets people to look at it. The game has a world that is fun, and the sandwiches look real. The controls are easy for anyone to use. You can play it on many devices, and it works well every time.Højtbelagt Game is a great example of how Whimsy Games’ team mixes old ways with new ideas, making something that is both fun and has cultural meaning.
#Scope
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Direct answers
Højtbelagt Game is the official Danish national lottery. It is made to feel like a warm café. In this game, people get to work with nice-looking open-faced sandwiches and special boxes. You get to touch and move things, which makes it feel fun and real. The game brings together old Danish food traditions and new ways to enjoy the lottery, so it feels fresh and easy to get into. It makes something you know feel new and nice to look at.
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