Squid Games logo with green squid mascot
Prototype-to-launch developmentMobileMatch-3 puzzle

SquidGames Match3

Jellyvale: A Match Tale is a mobile puzzle game built around match-3 mechanics, combining a vibrant world, characters, and level-based gameplay. We worked on the development of the game from prototype to launch, including core mechanics, systems, UI/UX, and visual elements — focusing on gameplay balance, performance, and a smooth player experience.

Available onApp Store
Our rolePROTOTYPE-TO-LAUNCH DEVELOPMENT~4 years
Platform
Mobile
Genre
Match-3 puzzle
Engine
Unity
Team
12 specialists at peak
Years
2022 – present
Status
Released
#Mobile build

A colourful world, one match at a time

Jellyvale brings characters and a whimsical setting to familiar match-3 play. Mechanics, interfaces and visual elements support a level-based puzzle experience. Match-3 and platformer levels designed for quick portrait sessions, with a city-building meta players return to between levels. Buildings, characters and effects were optimized to keep the game smooth on a wide range of phones.

Platforms
Mobile
FPS
60 FPS target
Build size
150 MB
Mobile puzzle game gameplay screens on smartphones
#Approach

What we did

Jellyvale: A Match Tale is a mobile puzzle game built around match-3 mechanics, combining a vibrant world, characters, and level-based gameplay. We worked on the development of the game from prototype to launch, including core mechanics, systems, UI/UX, and visual elements — focusing on gameplay balance, performance, and a smooth player experience.

TechUnity
Mobile game buildings bakery and bookstore design#Stream 01Shops, cottages & carnival

Buildings

Mobile game buildings bakery and bookstore design

ENVIRONMENT ART PROP DESIGN
#Outcome

From puzzle mechanics to a connected experience

Work across core systems, UI/UX and visuals connects the game’s puzzles with its characters and world, from prototype through launch. Reported in the original case study: 5 stars — rated on App Store; 4,8 rate — on Google Play; 2 000 + installs — on the first month of Soft Launch.

Responsibility
Prototype-to-launch development
Production process
Co-development with the client’s in-house team, roughly 50/50 split
Handoff
Continuous contributions into a shared Unity project
#Parts of the project

What we built for SquidGames Match3

  • Mobile game buildings bakery and bookstore designBuildingsThemed shops, cottages and winter locations with decorations
  • Mobile game characters Lily and Kat dialogue posesCharacter posesMain characters in dialogue poses and emotions
  • Mobile game stickers and UI icon designsStickers and interface iconsCollectible stickers, badges and game UI icons
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SquidGames Match3 — Video 1

Match-3 game development and gameplay systems

Jellyvale: A Match Tale is a mobile puzzle game built around match-3 mechanics, combining a vibrant world, characters, and level-based gameplay.

We worked on the development of the game from prototype to launch, including core mechanics, systems, UI/UX, and visual elements — focusing on gameplay balance, performance, and a smooth player experience.

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