BuildingsThemed shops, cottages and winter locations with decorations
SquidGames Match3
Jellyvale: A Match Tale is a mobile puzzle game built around match-3 mechanics, combining a vibrant world, characters, and level-based gameplay. We worked on the development of the game from prototype to launch, including core mechanics, systems, UI/UX, and visual elements — focusing on gameplay balance, performance, and a smooth player experience.
- Platform
- Mobile
- Genre
- Match-3 puzzle
- Engine
- Unity
- Team
- 12 specialists at peak
- Years
- 2022 – present
- Status
- Released
A colourful world, one match at a time
Jellyvale brings characters and a whimsical setting to familiar match-3 play. Mechanics, interfaces and visual elements support a level-based puzzle experience. Match-3 and platformer levels designed for quick portrait sessions, with a city-building meta players return to between levels. Buildings, characters and effects were optimized to keep the game smooth on a wide range of phones.
- Platforms
- Mobile
- FPS
- 60 FPS target
- Build size
- 150 MB

What we did
Jellyvale: A Match Tale is a mobile puzzle game built around match-3 mechanics, combining a vibrant world, characters, and level-based gameplay. We worked on the development of the game from prototype to launch, including core mechanics, systems, UI/UX, and visual elements — focusing on gameplay balance, performance, and a smooth player experience.
#Stream 01Shops, cottages & carnivalBuildings
Mobile game buildings bakery and bookstore design
ENVIRONMENT ART PROP DESIGNFrom puzzle mechanics to a connected experience
Work across core systems, UI/UX and visuals connects the game’s puzzles with its characters and world, from prototype through launch. Reported in the original case study: 5 stars — rated on App Store; 4,8 rate — on Google Play; 2 000 + installs — on the first month of Soft Launch.
- Responsibility
- Prototype-to-launch development
- Production process
- Co-development with the client’s in-house team, roughly 50/50 split
- Handoff
- Continuous contributions into a shared Unity project
What we built for SquidGames Match3
Mobile gameplay
Project branding, mobile gameplay and overview screens introduce the Jellyvale work.






Decorations & furniture
Decorations, cottages and furniture establish the visual details of the puzzle world.






Seasonal environments
Bulletin-board interfaces and winter environments show additional content and seasonal artwork.




Planning a game like this? Free consultation in 48 hours
Send a short brief — name, email and the idea. You get back our first questions, the level we'd start from and what moves the price.

SquidGames Match3 — Video 1
Match-3 game development and gameplay systems
Jellyvale: A Match Tale is a mobile puzzle game built around match-3 mechanics, combining a vibrant world, characters, and level-based gameplay.
We worked on the development of the game from prototype to launch, including core mechanics, systems, UI/UX, and visual elements — focusing on gameplay balance, performance, and a smooth player experience.
Have a game in mind? Send a brief
Tell us what you're building. We'll come back within one business day with questions, a rough scope, and a 30-min call slot — no boilerplate, no sales loop.





